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AdWords Redesign First look at Google’s completely redesigned tool

Since 2008, Google has not updated its AdWords tool. Now the company has announced to publish a major update soon, which will to begin with only be partly available to a small Beta-group in the upcoming months. The AdWords innovations are primarily based on problems and needs customers and advertisers expressed.

That’s how the new Google AdWords looks like

The new features of Google AdWords tools include, apart from the optical rejuvenation, three areas: the focus shall be on their own business and not on the Google-product, according to Jerry Dischler, Vice President of Product Management AdWords, in the announcement article.

New Google AdWords: Area-wide release until the end of 2017

In addition, users shall have the relevant data of areas – i.e. which generate the most revenue – always quickly retrievable. In this way you shall, for example, optimize your campaigns easier and explore new opportunities of revenue generation.

Moreover, Google promises, the management of ad-extension and creation of reports has been simplified. The workflow will be more intuitive, changes to campaigns can be carried out more quickly. 
The current Google AdWords 




Over the next twelve to eighteen month AdWords users will be able to use parts of the new tools for testing, with both big and small advertisers to be in the closed beta phase. The complete redesign with all features is expected to be available for everybody towards the end of 2017. 

Learn more about Implementing Google AdWords.