Whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help. Google AdWords is the free tool from Google for Search Engine Advertising.
The advertiser determines under which Keywords his Advertisement will appear when somebody is searching for them. Google assigns 11 places for Google AdWords on each search results page. 3 on top in yellow and 8 on the right side.
You can spot Google AdWords advertisements on the note “ad” under the display. In addition, Google shows also 10 regular Websites matching to the searched keywords.
Clicking on these regular Websites will cost the owner no money. Therefore, having his Website placed on the top is understandably very wanted.
The assignment of the display position proceeds like an auction. You bet on your keyword, the highest bid wins and receives Ad Rank 1 when searching for the keyword. But the system that Google has come up with for Google AdWords is somewhat more complex.
The one whose ad was clicked particularly frequently in the past, will pay less for a click. That’s why, for instance, a newcomer may pay for the keyword “Marketing” 80 cents per click and an advertiser who’s already advertising for a longer time period only 60 cents. Thereby Google wants to reward those who are relatively close to the keyword which the seeker was looking for.
You determine when your ad is shown, at what times, in which region and target group. For instance, you’re selling shoes in Pattaya. In that case you don’t want your advertisement to be displayed for someone who’s looking for shoes in Bangkok but potential local costumers in Pattaya.
You can also choose to show your ad 4 hours in the morning and from 5pm to 9pm, if you believe that your clients are looking for shoes at these exact times. This is possible with Google AdWords.
Do you want to know more about Google AdWords?