For years the common trend was to build website following the philosophy that you have to see the complete website without scrolling. This was a basic rule of the internet for a long time, but is this principle still contemporary?
Page Scrolling – Yes or No – TrendIt’s 2016 and nowadays we have screens in all different kinds of formats, plus scrolling has become a daily practice thanks to Tablets and Smartphones. Whether something’s “above” or “under the fold” doesn’t really play a big role anymore, right?
People Scroll (Almost) Every TimeConsidering the question to what extend the position of content is still relevant or not, a study from Chartbeat shows that users scroll almost every time. Many users even start scrolling before the page has been fully loaded.
Looking at the infographic above will show that the top 100 to 200 pixels are perceived to about 75% only. The content at about 550 pixels gets the most attention of users. Therefore the most important area is right above the fold. This is especially true for call-to-action as they reach the highest interaction. Subsequent attention lowers very quickly again – content starting from 1000 pixels only gets recognized by half of the users.
For this reason, many web projects put a note (for example, an arrow pointing downwards) to indicate the visitors that there is still more important content to see. You can still use the area below the fold as the visitors scroll virtually every time. So even in times of a highly dynamic fold, room for creativity still exists.
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